FOR IMMEDIATE RELEASE
February 25, 2012
Jennie Bartlett, (530) 426 – 6724
Marketing & Sales Manager, Sugar Bowl Resort
SUGAR BOWL HOSTS FOURTH ANNUAL “SHRED THE LOVE” RAIL JAM MARCH 3, RAISES FUNDS AND AWARENESS FOR BOARDING FOR BREAST CANCER
(Donner Summit, Calif) – Sugar Bowl Resort is teaming up with Boarding for Breast Cancer (B4BC) for the fourth annual “Shred the Love” benefit event this March 3, 2012. The resort will hold a rail jam contest in the Switching Yard Terrain Park, with all entry fees from the event benefiting B4BC and their mission to provide breast cancer education, prevention and support programs for young people and the action sports community at large. This year’s sponsors for Shred the Love include Ride Snowboards, Never Summer Snowboards, Camelbak Hydration, GU Energy, Capita Snowboards, Contour, Union, Nike Snowboarding, Coal, Ashbury, and more signing on as the event draws closer. Adding awareness to the cause and contributing additional funds, pink Sugar Bowl pass lanyards will be on sale for $4, and $1 from every Coors Light poured that day will go to benefit B4BC’s efforts. The resort will also host a silent auction from 10AM – 2PM in the Mt. Judah Lodge, offering great deals on products and gear from event sponsors, with an afternoon raffle adding even more chances to walk away with great gear and prizes. All auction and raffle proceeds will go directly to B4BC.
Fundraising Facebook Fan Drive
If B4BC hits 10,000 “LIKES” & Sugar Bowl hits 10,000 “LIKES” on Facebook by March 3, then B4BC will receive a donation of $1,000 to help their cause!
Entry is $25 and registration is from 8:30-10:00AM
Competition: 11:00AM-1:00PM – In the Coldstream Terrain Park.
Music/awards: 1:30-4:30PM at the Mt. Judah Lodge, featuring live music with Lisa Phenix
Silent Auction: 10:00AM-2:00PM – In the Mt. Judah Lodge
Who We Are Supporting:
Boarding For Breast Cancer
Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fundraising foundation, whose mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. For more information on Boarding For Breast Cancer please visit www.b4bc.org
Sugar Bowl Resort, atop majestic Donner Summit, has been the home of authentic alpine adventure in Tahoe since 1939. For more information visit sugarbowl.com or call (530) 426-9000.
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